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西法特西法特
Aug 02, 2022
In Welcome to the Forum
Weir’s mantra around data is: “have less, but do better”. Many organisations try to aim for the “big data” approach, but without a clear use for the data, and with much of it being collected using outdated methods. Weir emphasised the importance of having a centralised storage point, with a clear way to access it, and no silos. Data also needs clear foundations – such as taxonomies, or a catalogue of data sources to easily identify what data you have and where – to enable better CX and growth. “Do you have a data catalogue to say, ‘We’ve got data on this consumer; it tells us these shopping preferences, or these dietary requirements’? Do you know that about your business to date? Would you know what information you’ve got and what you can use to drive a better consumer journey?” asked Weir. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. 3) Technology “It’s really paramount that if you want to have a better consumer experience, if you want to do data and analytics on the consumer, you’re going to need a piece of technology that brings all that consumer data together into one place, to that single consumer view,” said Weir. Without wanting to delve too deeply into the pros and cons of specific technology platforms, Weir said that finding the right piece of martech is about “understanding ‘What’s your use case? How do you want to talk to your consumer?’ And what can you bring together to get your outcomes?” When it comes to data tools, it’s also important not to get so hung up on things like visualisations that you forget about what Weir calls the “So what?”: understanding and acting on what the data shows. Weir reflected that a lot of companies “can talk business, but they can’t talk data – and they don’t really know how to turn that data into actions”. “It’s the biggest pitfall when it comes to taking [data] to the next level: we spend so much time on that visualisation, or the great dashboard or the great tool – but so little time investing in the ‘So what?’ and the ‘What’s next?’” she said.
For Weir, three key things are needed to make this happen within an organisation. content media
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西法特西法特

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