he privacy issues surrounding the use of third-party cookies (cookies generated by websites such as retailer advertisements other than the one you are currently accessing) are not new.
The data collected by these small pieces of Jewelry Retouching Service code sends a vast amount of information about users and their preferences back to third parties. Third parties often sell their data to different companies and individuals.
The market for complex personal data is huge and growing. In 2017, data broker Acxiom, a company that buys and sells personal consumer information for advertising campaigns, provided clients with 3,000 attributes to 700 million people. Just a year later, that number reached up to 10,000 with the attributes of 2.5 billion people.
The data collected and sold is not only used for targeted advertising, but also for targeting the impact on political campaigns and determining personal suitability for credit cards, jobs, and so on.
Not only is there a risk of storing all of your very personal data, but that information is readily available to anyone who is willing to pay, making it a gold mine for doctors and scammers. Become.
Privacy concerns have introduced new data privacy laws, such as the General Data Protection Regulation (GDPR) law in Europe and the United Kingdom. However, like all ex post facto law, the GDPR is based on the technology of the time.
By moving to another system for targeted advertising, Google may be able to circumvent some of the more restrictive laws aimed at using third-party cookies.
3) Improving privacy awareness
Another factor that Google removes third-party cookies in Chrome is the growing public awareness that people are aware of their privacy and the increasingly common problem.